Tips For Creating Targeted Email Campaigns

Targeted email campaigns are designed to get an advertisement for a product or service out to as many people as possible at the lowest cost possible. They are so popular because it is practically free to run one. The alternative to targeted email campaigns is printing volumes of brochures or post cards and having to incur printing and mailing costs. But there is a right way and a wrong way to do targeted email campaigns. Here are a few tips:

Targeted Email Campaigns Tip 1: Do not spam

Targeted email campaigns where unsolicited email is sent out are either by design or the originator is unaware that you should not do that. In some instances there are laws that prohibit unsolicited email or spam. If you are the originator of targeted email campaigns of spam mail then you run the risk of getting your email access revoked or having your server account revoked.

Only send email in targeted email campaigns to those users who are part of your opt-in list. These are typically users who signed up as a member of your site and specifically checked the box to keep them informed of new product updates and offers.

Targeted Email Campaigns Tip 2: Do not ask for personal information

Targeted email campaigns should never ask for name, address, email information, phone number, or any other contact information. This will give your company an image as a scammer (even though that is not what you are doing). People are very concerned about internet privacy today and will view information requests such as this in targeted email campaigns with suspicion.

Targeted Email Campaigns Tip 3: Do not expect recipients to reply

Do not expect reply responses in your targeted email campaigns. This also means do not send email with receipt requested on the message. Recipients will view messages like these with suspicion also.

Targeted Email Campaigns Tip 4: Direct recipients to your web site for more information

Do not put all the information on your website within the email messages used in your targeted email campaigns. People do not have time to get hung up on details. They will more than likely only scan an email they get in targeted email campaigns.

Make sure your website is simple to navigate so that when visitors get there they can get the information they need quickly. If your website has an informative video on it then it makes it even more interesting as people do not like to read much either.

Targeted Email Campaigns Tip 5: Do not make outrageous claims or promises

Do not send email in your targeted email campaigns that make claims of making the recipient a millionaire for just sitting by the pool or some typically expensive product for only $1.99. If you do draw someone's interest and they investigate further, it will probably be a customer who tries to avoid paying for anything. And, if you are going after recipients who want to be millionaire and only have to sit by a pool, you are more than likely advertising to lazy people who will not be good paying customers anyways.