Search Engine Marketing Optimization And Sitemaps

Search engine marketing optimization for a website is an inexact science accomplished through the implementation of many tools. One of those tools in search engine marketing optimization is the sitemap for a website. A sitemap in search engine marketing optimization is usually a single page that can be thought of as a table of contents or mini-index for your overall website. What exactly are the benefits of combining aspects of search engine marketing optimization and sitemaps?

Well, for starters, the collusion of search engine marketing optimization and sitemaps just makes an easier way for search engine spiders to crawl through all paths within your website. All the links to all the pages are right there on one page making it beneficial to search engine marketing optimization. The search engine spider does not have to go hunting around to find all subordinate pages. To also make it easier for the search engine crawler and more beneficial to search engine marketing optimization, you should do the site map in a hierarchal format beginning with a category and drilling down to subcategories through the use of HTML links and anchor text.

This does not mean that search engine marketing optimization and sitemaps is not without its limits. If you have a large website that potentially has several hundred links you should not try to put every single link on one page in search engine marketing optimization. Google recommends that you never put more than 100 links on a sitemap. Remember that the goal in search engine marketing optimization is to make it easier for the web crawler to "read" your sitemap and determine where to classify your site. If your particular site does happen to need several hundred links then you should break up your sitemap into multiple pages-each page representing a major category that can be drilled down into further subcategories.

And this leads us to the next point on search engine marketing optimization and sitemaps: They are an extension of your keyword-rich content. The anchor text of your sitemap links should be such that they are keyword-rich just like any other content on the website. This also is consistent with making it easier for the search engine crawler to classify your site because it reads your sitemap just as it would a keyword-rich article.

Also a plus when it comes to search engine optimization marketing and sitemaps is that you can classify an index by locations and it will help with search engine crawler classification. To illustrate this in search engine marketing optimization, let's take a travel website that offers tours to different countries throughout Central America. The sitemap could start by listing all the Central American countries that the company offers tours for. Then within each country, there is another site map. This becomes important to search engine optimization marketing because the crawler can read your travel site, figure what countries you offer services for, and then read the sub-level site maps and determine classifications of information for each country. It keeps with the goal of making your site easy for a web crawler to navigate.